The AI illusion: when faster becomes less human
The AI illusion? It’s the belief that faster content means better marketing—when in truth, it’s often just louder mediocrity. Speed has always been seductive in marketing—more content, more campaigns, more results. And with AI promising to do in minutes what used to...From Cost Centre to Capital Engine: Why MSOs Are a Wake‑Up Call for Professional Services Marketing
In a bold legal manoeuvre across the Atlantic, US law firms are quietly ushering in a new era of financial engineering—one that should set Professional Services Marketing professionals on high alert. The vehicle? Managed Services Organisations (MSOs). By spinning off...What PageGroup and Hays’ Profit Warnings Reveal: 5 Brutal Lessons for Recruitment Leaders
In the face of economic headwinds, even the most established names in recruitment are feeling the pressure. PageGroup has announced a £15 million cost-cutting programme, while Hays has issued a profit warning, forecasting a staggering 57% drop in operating profit due...What Top Firms Are Teaching Us About Marketing Strategy
What the headlines won’t tell you—but your marketing strategy needs to know From boutique firms outpacing the giants to public outrage over HS2’s consultant bill, the last few weeks have thrown a spotlight on trust, transparency, and the evolving role of marketing in...