AI video for professional services: not a gimmick — a strategic channel for 2026
AI visibility has become the dominant theme of 2025 — and rightly so. But there’s another shift happening in parallel, one that’s about to hit professional services with the same force: AI-powered video. Until recently, video was something most firms admired from...Why big brands are winning the AI search race – and what you must do next
AI search is no longer a curiosity. It is quietly becoming the first point of enquiry for clients trying to shortlist firms, understand a market, or verify expertise. While much of the professional services world is still treating AI visibility as “something to keep...Why AI assistants can’t “see” your firm — and why that’s about to become a serious problem
Professional services firms have spent the last twenty years mastering Google. SEO frameworks, content calendars, keywords, landing pages — the usual playbook.But a quiet shift is under way, and many firms haven’t even looked up yet. Clients are no longer trawling...Marketing strategies for 2026: 9 moves the smartest CMOs are making now
Before the year even begins, the smartest CMOs are already locking in the marketing strategies for 2026 that everyone else will scramble to imitate by spring. The uncomfortable truth is this: by the time January arrives, it will already be too late for the firms who...