The strategic value of news monitoring In professional services we don’t have shiny packaging or product demos – we sell expertise, judgement and trust. That makes us custodians of the invisible. Academic marketers call it selling the invisible because services are...
Over 5.64 billion people worldwide are now online, a figure that demonstrates just how central digital marketing has become in 2026. With this digital explosion, businesses can no longer rely on traditional marketing methods alone. The landscape is changing rapidly,...
AI visibility has become the dominant theme of 2025 — and rightly so. But there’s another shift happening in parallel, one that’s about to hit professional services with the same force: AI-powered video. Until recently, video was something most firms admired from...
AI search is no longer a curiosity. It is quietly becoming the first point of enquiry for clients trying to shortlist firms, understand a market, or verify expertise. While much of the professional services world is still treating AI visibility as “something to keep...
Before the year even begins, the smartest CMOs are already locking in the marketing strategies for 2026 that everyone else will scramble to imitate by spring. The uncomfortable truth is this: by the time January arrives, it will already be too late for the firms who...
Social media for professional services has always been a strange beast — too serious for TikTok, too buttoned-up for memes, and too time-poor for constant posting. But 2025 is quietly redrawing the rules…So what awaits for us in 2026? Platforms like LinkedIn are...