Marketing strategies for 2026: 9 moves the smartest CMOs are making now
Before the year even begins, the smartest CMOs are already locking in the marketing strategies for 2026 that everyone else will scramble to imitate by spring. The uncomfortable truth is this: by the time January arrives, it will already be too late for the firms who...
LinkedIn, AI and the end of ‘spray and pray’: where social media is heading in 2026
Social media for professional services has always been a strange beast — too serious for TikTok, too buttoned-up for memes, and too time-poor for constant posting. But 2025 is quietly redrawing the rules…So what awaits for us in 2026? Platforms like LinkedIn are...
When AI fails: Deloitte’s refund, its fallout, and what it teaches us
In a dramatic setback, Deloitte Australia has agreed to issue a partial refund to the federal government after a $440,000 AUD (~US$290,000) report was found to contain multiple errors, including fabricated citations and a made-up court quote. The report, commissioned...
Accenture Invests in Rehuman to Transform Insurance Customer Engagement
Accenture has announced an investment in UK-based insurtech startup Rehuman, signalling a new wave of AI-driven innovation in the insurance sector. The deal, made through Accenture Ventures, will enable insurers and brokers to harness agentic AI and advanced data...
Finfluencers Under Scrutiny: A Cautionary Tale for Professional Services
The Financial Conduct Authority’s recent crackdown on “finfluencers” – social media personalities peddling unauthorised financial advice – has sent shockwaves through digital marketing channels. The FCA, backed by international regulators, has led arrests, issued...