Beyond the Billable Hour: Why Professional Services Must Master Marketing Intelligence
The strategic value of news monitoring In professional services we don’t have shiny packaging or product demos – we sell expertise, judgement and trust. That makes us custodians of the invisible. Academic marketers call it selling the invisible because services are...Why big brands are winning the AI search race – and what you must do next
AI search is no longer a curiosity. It is quietly becoming the first point of enquiry for clients trying to shortlist firms, understand a market, or verify expertise. While much of the professional services world is still treating AI visibility as “something to keep...Marketing strategies for 2026: 9 moves the smartest CMOs are making now
Before the year even begins, the smartest CMOs are already locking in the marketing strategies for 2026 that everyone else will scramble to imitate by spring. The uncomfortable truth is this: by the time January arrives, it will already be too late for the firms who...LinkedIn, AI and the end of ‘spray and pray’: where social media is heading in 2026
Social media for professional services has always been a strange beast — too serious for TikTok, too buttoned-up for memes, and too time-poor for constant posting. But 2025 is quietly redrawing the rules…So what awaits for us in 2026? Platforms like LinkedIn are...When AI fails: Deloitte’s refund, its fallout, and what it teaches us
In a dramatic setback, Deloitte Australia has agreed to issue a partial refund to the federal government after a $440,000 AUD (~US$290,000) report was found to contain multiple errors, including fabricated citations and a made-up court quote. The report, commissioned...