Get featured: 3 ways to use AI responsibly — without losing the human touch

Calling all B2B and professional services experts who believe technology should amplify — not replace — human intelligence.

AI is transforming how firms analyse data, draft content, and deliver value. But as recent headlines show, when human oversight fades, credibility follows. This panel spotlights experts who are striking the right balance — blending automation with authenticity.

We’re asking:

“How can professional services firms use AI responsibly — without losing the human touch?”

Share your insight on:

• How your firm uses AI while keeping expertise and judgment at the core

• The checks, workflows, or principles that prevent overreliance on automation

• How you maintain trust, empathy, and originality in AI-assisted work

• Why clients still value the human element — even in a tech-driven world

Why contribute?

• Be featured in a thought-provoking, expert-led article on Adviser Atlas

• Share practical, real-world insights with a community of B2B professionals

• Build visibility around your responsible approach to AI and innovation

• Earn SEO value and long-term authority in an evergreen expert resource

This get featured panel is now closed.

About the author: Rasika Deshpande

As a digital marketing consultant with a Master’s in Media and Communication, I help businesses elevate their online presence through strategic, insight-driven marketing. I specialise in crafting content that not only engages but also drives meaningful action—whether through thought leadership, brand storytelling, or performance-based campaigns.

With a strong foundation in audience research, data interpretation, and content strategy, I bring a balanced blend of creativity and analytics to every project. My experience spans B2B and B2C environments, where I’ve helped brands refine their messaging, strengthen visibility, and grow their communities across digital platforms.

From social media strategy and editorial planning to campaign execution and performance reviews, I offer tailored solutions aligned with business goals. I approach every engagement with a clear focus on connection—bridging brands and audiences through clarity, consistency, and creativity.